Dr. Tianfu WANG

Director, Institute of Modern Advertising, Peking University

PKUSSI Course: Media Market and Media Strategy in China

Dr. Tianfu WANG conducts data-driven research on the Quant/Tech/AI sides of marketing, media, and communication, along with their impacts on consumers and society. He has 13 years of experience in the US and taught at the business schools of Purdue University and Montclair State University.

Peking University, Institute of Modern Advertising, Director

Montclair State University, School of Business, Assistant Professor of Marketing

Purdue University, School of Business, Ph.D. in Management

University of Rochester, School of Business, M.S. in Business Administration

University of Illinois at Urbana-Champaign, College of Media, M.S. in Advertising

Peking University, School of Journalism and Communication, B.A. in Advertising